Glossary

Since we’ve been getting questions about some terms related to step and repeat, we though we would create a glossary to help clarify a few things. You will find below the most common terms: Step and repeat: In graphic design, it refers to copying and pasting a design several times, thus creating a repetitive pattern. When associated with red carpets, it means that the guests walk a few steps, pause for photographers, walk and pause again. Step and repeat backdrop: This is a backdrop primarily used for photography, whether it’s people or products. Also known as photo backdrop, it mostly refers to smaller square sizes backdrops – for example from 8×9 to 8×12 – but can be longer as well, including those used for red carpet arrivals. Step and repeat banner: People use that term to refer to longer, rectangular backdrops which are usually standing along a red carpet. Step and repeat wall: Similar to step and repeat banner, it means it is a pretty long backdrop – for example 8×60 to 8×112. Step and repeat illustrator: this is the design practice used with Illustrator, which is a design software made by Adobe. Step and repeat indesign: this once again a design trick used this time with Indesign, another software made by Adobe. Step and repeat moca: This is a yearly summer exhibit organized by MOCA, Los Angeles’ Museum of Modern and Contemporary Art, which features art, comedy, poetry and live music + food trucks. The name was also based on the design...

What is Step and Repeat?...

“Step and Repeat” is a term that is generally used to describe a “red carpet” event background or media wall, which displays a sponsor’s logo or name. These backdrops are used for advertising one or more businesses or for taking photos of noteworthy people who attend a sponsored event. The history of the term “step-and-repeat” originated from graphic artists who would design an image in Photoshop and then use a specific program tools to duplicate and space the image. This Photoshop feature allowed graphic artists to create repeating effects and patterns for the images they wanted to manipulate. The term then began to be used by Hollywood event coordinators who would have celebrities pose in front of logo filled backdrops that were placed at the end of the red carpet to take photos. A celebrity would be instructed to walk up the red carpet, “step” in front of the background, and pose for photographers for a few minutes before entering the event; the next celebrity would “repeat” the process. Today, Step and Repeat backdrops are used at all types of events, from media, film festivals to personal, to add style and flair to an already unforgettable gathering. Listed is some valuable information you should know before ordering a Step and repeat banner or wall. What is The Difference between Banner Backdrops and Wall Backgrounds? A banner backdrop is a long strip of cloth or vinyl, with the specified dimensions, bearing the design. The banner is hand-laid onto a standing frame or poles and placed in the desired area. A Step and Repeat wall is constructed by placing multiple banners side by side. Sizes While there are standard sizes for Step and Repeat backdrops, they range in all sizes to...

Step and Repeat Prices

Prices are one the most-sought after information when it comes to step and repeat backdrops, especially as most companies force you to call or email them to get a quote. In order to help you figure out what type of banner you can afford, you will find below some pricing information based on our experience working with event production and printing companies. Please note, these are ranges or estimates and you should do your homework by contacting various step and repeat manufacturers to get an accurate quote. Before we get started with the actual prices, you should know that there are several factors affecting your final price, besides the size of the wall: Material: usually vinyl, which quality can vary widely Finish: just like photo, do you want matte or glossy? Colors: will the logos be black and white or features color? Will the banner be white or another color (sometimes black, red, or blue). Accessories: does it come 1) with the stand, which can be aluminum or metal and with 2) with a carry-on bag? Installation: will it be installed professionally or will you have to assemble it yourself? Custom options: Is it fully customizable or are you limited to a template? Will you hire a brick-and-mortar company or go through a website offering templates? As you can see, there a lot of things to take into consideration before even thinking about pricing. Once you know exactly what you want you can start shopping around. In the meantime, here are some prices to give you an idea: 8×8 backdrops go from $100 to $500. 8×10 backdrops go from $100 to $600. 8×12 backdrops go from $150 to $700. 8×16 backdrops go from $200 to $1,000. 8×20 backdrops go...

Step And Repeat Sizes

Step and repeat banners come in standard sizes, the most common being 8×8, 8×10, 8×10 and 8×15. Of course, it doesn’t mean you are limited to these dimensions as, in most cases, sizing can be as low as 8×4 and can go up to 8×10. You can also decide whatever size you want as red carpet backdrops can be customized based on your requirements. Here are some basics, which should help you decide what size you need: Anything smaller than 8×8 will work for one person photo backdrop only. An 8×8 background can fit 2 people for photo-op (here’s how an 8×8 step repeat looks like). From 8×10, you can fit at least 3 people to pose simultaneously for photographers With an 8×12 wall, you can have up to 6 people standing/walking. An 8×20 red carpet backdrop is great for group photos – here’s a pic of an 8×20 step repeat backdrop. If you are still not sure what size is best for you, you should take the following elements into consideration: The bigger the event, the bigger you want your media wall to be, and vice versa. If you have lots of guests, you will need a long backdrop so they don’t waste too much time walking the red carpet. If you want the logos to be printed big, you will need a bigger banner, as you can’t cram a bunch of designs on small space – this wouldn’t look good and be confusing. As the size of the backdrop increases, the price will increase. Also, you might also want to discuss this with your photographer if you are planning to immortalize your event. Angles and lighting are important if you want to make everything look glamorous and...